Ever since Xiaomi made its entry in the Indian TV market, several other
brands seem to be queuing up to take a bite of the pie. The latest
entrant in the market is TCL Multimedia. The China-based electronics
firm unveiled its new range of iFFALCON Smart TVs exclusively for the
Indian market on April 26 at an event in New Delhi. The firm has joined
hands with Flipkart for selling its TVs in India. The company has
launched three new models: iFFALCON 55K2A, iFFALCON 40F2 and iFFALCON
32F2 priced at Rs 45,999, Rs 19,999 and Rs 13, 499 respectively. There
is a bundled cashback offer with JioFi data card available on purchase
of the TVs from Flipkart. All three TVs are selling exclusively on
Flipkart.TCL has teamed up with Jio Digital, Netflix, Google Play Movies & TV, Youtube and ErosNow, Voot among others for content. As for specifications, the iFFALCON 55K2A comes with 4K UHD display with 3840 x 2160 resolution. TCL claims that it is equipped with micro dimming technology and white LED HD backlight which enhances the colour gamut and provides more dynamic colour contrast. For audio performance, the TV is equipped with Dolby 5.1 Surround Sound and advanced DTS post-processing technology. There’s also a Smart Volume feature on board that automatically adjusts the volume to eliminate sudden sound fluctuations. Powered by Android 7.0 Nougat, it packs in routine features like task switching, picture-in-picture, and inbuilt Google Chromecast to users.
The other two models – 40 inch and 32 inch – differ just in the terms of screen size. Both models feature full HD display and Dolby decoder. There’s an additional feature called T-Cast that allows users to operate the TV via their smartphones. These models also feature the micro dimming technology for better viewing experience.
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